Google and Its purpose for your business.
Google Ads (formerly known as Google AdWords) is a pay-per-click model that puts your content at the top of search results based on target keywords. Almost every time you see an ad for a company’s landing page rank as the first (or second, or third) search result on a Google search, it’s not just the result of good SEO; the company likely has a Google Ads campaign underway.
Through Google Ads, you pay to have a Google ad for your business displayed to customers who search for relevant terms on Google Search and Maps. Google Ads is a key digital marketing tool for any business that is looking to get meaningful ad copy in front of its target audience.
Through Google Ads, you pay only for actual, measurable results, such as website clicks and business calls. This structure is known as a pay-per-click (PPC) campaign. You can set a monthly Google Ads campaign ad-spend cap that Google will automatically follow, and you can choose to make your target audience global or local.
- Increase calls to your business.
- Direct more visitors to your store.
- Guide people to your website or company landing page.
- To make a purchase.